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As a Gift
It’s the season to examine your holiday gift list. You’ll have to figure out who gets a present – but also how much you’re actually going to spend and, most importantly, what to get. In the UK, the average household spends around £500 on gifts during the traditional holiday season, equalling Americans who spend about $650. And although giving gifts can make you happy, communicate your feelings toward the receiver and even strengthen relationships, a less-than-stellar gift can have the opposite effect. “Choosing the wrong gift can be kind of risky for relationships because it says you don’t have anything in common,” says Elizabeth Dunn, a psychology professor at the University of British Columbia in Canada and co-author of Happy Money: The Science of Happier Spending. Her research... Read more And, Other
Free Shipping - Forever
Free shipping is a powerful offering that will drive your sales. A free shipping strategy can significantly increase conversion on your website, and even the size of your orders. According to the same comScore/UPS study mentioned above: 77% of shoppers said that free shipping was the most important part in deciding whether or not to abandon their shopping cart. 68% stated that they would likely recommend the store to another person if free shipping was offered. More than half (60%) have added items to their cart simply to qualify for free shipping. According to a Deloitte’s 26th annual holiday survey of consumer spending intentions and trends: 69% are more likely to shop online retailers who offer free shipping. Additionally, free shipping... Read more Other, Some, Tags